On Friday, September 20, the iPhone 16 and iPhone 16 Pro lineups, Apple Watch Series 10, the new black titanium Apple Watch Ultra 2, AirPods 4, and new colors for AirPods Max made their debut in Apple Store locations worldwide. Apple team members welcomed the first customers, celebrating the launch of these breakthrough products and offering personalized shopping assistance.
Customers can explore and purchase Apple products at their local Apple Store, as well as on apple.com and in the redesigned Apple Store app. Apple Specialists are available to assist customers with a variety of retail services, including trading in old devices, finding carrier deals, setting up new devices, and learning about Apple Intelligence1 — the personal intelligence system built for iPhone, iPad, and Mac.
